Experience BI

Experience The Open with your entry ticket to golf’s timeless classic. Be onsite as the world’s greatest players challenge not only one another, but the unpredictable tests only Mother Nature can offer. Soak up the atmosphere in our Spectator Village, where you can watch the action on our big screens, shop for must-have merchandise, enjoy a variety of activities for all ages, refuel and refresh with an exciting range of food and drink options to purchase, and immerse yourself in the unforgettable experience at golf’s original Major.   

Our specialist accommodation team have hand-picked hotel options to make it even easier for you to enjoy your experience at The Open. Simply choose the hotel standard and location that is best for you in your preferred package on the next page. Choosing to book your stay through Destination Packages is a great way to make the most of your time in Liverpool and ensure you have access to entertainment options and local hotspots during your stay.

A brilliant city on a grand river, Liverpool has enjoyed a renaissance with a rejuvenated waterfront and a soundtrack provided by the greatest band of all time as well as an iconic sporting reputation which complements The Open’s standing within golf. From the splendour of Pier Head and Sefton Park to the passion of its two famous football teams, the beat of the world-famous Cavern Club, and a wicked sense of humour, Liverpool is a happening, happy city that doesn’t take itself too seriously.

We will commemorate your journey at The Open with inclusive merchandise. It’s about making memories and knowing you have been there to see it live. Included in your booking will be exclusive Open Experiences merchandise for you to enjoy.

Like a champion golfer with his trusted caddie, we know a great experience is all about relationships. We will be with you every step of the way during your journey with us – from your hotel to on-course support – so we can assist you with any questions or queries to make your time at The Open as easy and rewarding as possible. Our attention to detail and service are what makes the difference – like the perfect tee-shot.

We want to make it as easy as possible for every fan to be part of The Open. We've included train tickets so you can stay in the fantastic city of Liverpool, enjoy its culture, atmosphere and history and then enjoy easy public transport travel to and from the course. A perfect way to travel to The Open so you can relax and enjoy this remarkable sporting event. It’s easy and a great way to know your travel is taken care of.

Mastercard are giving you the chance to win a ticket upgrade on one day of your package. One of 20 pairs of exclusive VIP hospitality passes are available to The 154th Open at Royal Birkdale. As a VIP guest, you’ll enjoy premium hospitality, unbeatable views, and an unforgettable atmosphere at golf’s most iconic championship. But the experience doesn’t end there – one winner will also have the rare opportunity to play the course the day after the final putt drops, walking in the footsteps of legends. To enter the draw, simply use your Mastercard when purchasing your package. *Terms and conditions apply